Glossary of Wooshii Insight Terminology

Wooshii Insight has a lot of terms that might not be immediately self-explanatory if you haven't been using it long. Don't worry though, this guide has you covered!

General Terms

Asset(s): A video, ad, etc. are all referred to as Assets.
Asset Library: When you first open Wooshii Insight, you'll see the Asset Library, where you can find, search, and filter your Assets.
Asset Summary: When you select a single Asset, you'll see its Asset Summary screen and a deep dive into its performance. You can also think of it as your Post-Campaign Analysis screen.
Benchmark Data Sources: Like regular Data Sources, they are how Wooshii Insight gets and analyses your data. Unlike regular Data Sources, Benchmark Data Sources are not included in your own data and are useful for keeping an eye on your competitors.
Creative Factors: 28 AI analyses of Asset content, creative, and message.
Data Source(s): When you add an Integration (such as YouTube) it becomes a Data Source in your Organisation.
Integrations: The platforms Wooshii Insight can pull data from and analyse, such as YouTube, 𝕏, Brightcove, etc.
Linked Asset: If the same Asset is published on multiple platforms (e.g. YouTube AND Instagram) you may want to create a Linked Asset to assess their performance together. If the Asset was syndicated (e.g. you uploaded it to Platform A and you click a "Publish on Platform B" button) then Wooshii Insight will do this automatically for you.
Organisation: Think of this as your account, comprising all your users and data. It's how we ensure your data stays yours.
Report(s): The second tab of Wooshii Insight is your Reports (or dashboards). You'll get several standard reports out-of-the-box and if you have any questions that can't be answered by the built-in charts we'd love to talk about your data requirements.
Taxonomies: Wooshii Insight uses AI to determine each Asset's Style (animation or live action) and Type (advert, education, webinar, etc.) which can uncover useful insights and is also used by the Return on Production algorithm to accurately predict how much it cost to produce a given Asset.

Video Metrics

APV: Average Percentage Viewed represents the proportion of a video that an average viewer watched.
AVD: Average View Duration indicates the average length of time a viewer watched a video.
Impressions: The number of times your Asset was presented to Viewers, regardless of whether they played or watched it. This represents the opportunities for a play. This metric may not be available for some Integrations.
Play Rate: The proportion of Impressions that lead to a Play, also known as the CTR (Click-Through Rate). Not available for some Integrations.
Shots: The number of shots/scenes in an Asset.

Wooshii Scores & Metrics

Approval Score: A Wooshii Score that helps you understand whether the ratio of Likes to Dislikes is good or not.
Comment Score: A Wooshii Score that helps you understand whether the number of Comments is good or not, considering the number of Views.
Health Score: A Wooshii Score that helps you understand how well an Asset has been optimised for the platform it's published on. If there are any issues with the Asset, you'll find them listed on its Asset Summary screen.
Interaction Score: A Wooshii Score that helps you understand whether the number of Viewer Interactions (likes, comments, shares, etc.) is good or not.
Like Score: A Wooshii Score that helps you understand whether the number of Likes is good or not, considering the number of Views.
Performance Score: A composite of an Asset's Like, Comment, View, Approval and Interaction Scores.
Playability Score: A Wooshii Score that's a smarter way of assessing the Play Rate. Imagine a product with a single 5-star review and another with a thousand 4-star reviews. The former has a higher average rating but the latter is more trustworthy. The Playability Score is like that for Play Rate. Not available for some Integrations.
Production Cost: Wooshii Insight can predict how much it cost to produce a given asset by looking at its duration, Taxonomies (Style & Type), and other factors. This can be useful for analysing your vendors and is a critical factor for Return on Production calculations.
Return on Production: Think of this as your Video ROI. It measures what you got back for your money invested in video and takes into account the value of Engagements (views, likes, etc.) and the reusable elements of your Assets.
View Score: A Wooshii Score that helps you understand whether the number of Views is good or not, considering your Subscribers.