Unsupported asset types

Wooshii Brand Check tries to support as many types of assets as possible.

This page details the types of assets that are not supported.

Paid

Instagram Stories (Multi-Creatives)

Instagram Stories that consist of a single creative are supported but unfortunately, for reasons relating to data accuracy, Stories made of multiple creative are not supported.

Snapchat Stories (Multi-Creatives)

Snapchat Stories that consist of a single creative are supported but unfortunately, for reasons relating to data accuracy, Stories made of multiple creative are not supported.

Organic

Instagram Stories (any)

Organic Instagram Stories do not provide the level of data nor creative access required by Brand Check.

Additional

Multi-Creative assets

Assets with multiple creatives, such as a carousel or ads that use separate creatives in different placements, are not supported. This is because the retention data cannot be accurately inferred (for example, if users skip part of one asset).

Image assets

Because retention is the primary metric used by Brand Check and images do not have retention data as videos do, we do not currently support them.

Non-primary partnership ads

Some platforms, such as Meta, allow you to publish partnership ads, where the post is attributed to two identities. In these cases, Brand Check can only access performance data if yours is the primary identity configured for the asset.