Moment Types & Categories
Moments can be searched for in a variety of ways and this short guide will help you understand everything you need to know!
Categories
Moments can be one of two Categories: Brand or Core Message.
Put simply, Brand Moments would be appropriate when searching for logos or mentions of your brand, whereas Core Message Moments would be focused on the content's message or purpose.
Whichever you choose, they work in exactly the same way, and this only affects whether moments count towards the Brand Score and Brand eCPM or the Core Message Score and Core Message eCPM.
Types
Additionally, each Moment has a Type which helps determine what your searching for:
| Type | Description | Medium & Measurement |
|---|---|---|
| Logo | Search for a visible branding graphic, like a company logo. | Visual (Start) |
| Text | Search for specific on-screen text, like subtitles or background wording. | Visual (Start) |
| Object (Beta) | Search for a specific on-screen object, like the appearance of a product or item. | Visual (Start) |
| Action (Beta) | Search for a specific on-screen action, like a gesture or interaction. | Visual (Start) |
| Scene (Beta) | Search for scenes, locations, situations, or environments. | Visual (Start) |
| Speech | Search audio for spoken phrases or topics, like a product feature. | Audible (End) |
| Sound (Beta) | Search audio for specific sounds, like a siren or notification. | Audible (End) |
Measurement Points
Each Moment has a Measurement Point, which just means the point at which the number of views is measures.
For visual moments, this is generally at the start (optionally with an offset, e.g. after 0.5s to allow viewers to recognise the message).
For audible moments, this is generally at the end, after which the viewer has recognised the sound.
For example, a visual moment that runs from 2s to 5s and has a 0.5s offset would be measured at 2.5s.