Brand Check Release Notes
December 24
Features
- Add Brand Check metrics to the Assets table (e.g. CMS, eCPM, etc.)
- Add the ability to export a CSV for performance between any two dates of your choosing
- Ability to group related moments (e.g. analyse a logo and a text moment together if they're both the brand name)
Fixes
- Fixed issue where automatically adding detections to linked assets didn't work for organic content
November 24
Features
- Ability to export performance data for organic content to CSV
- eCPM: Effective CPM, i.e. what you actually paid to convey a Brand or Core Message
- Add AVD to asset tables and summary screens so you can see average dwell time
- Demo version of preflight scorecards: Detecting quality factors in content before publishing it
- Add the delivery status to the CSV export (e.g. if there's no spend on an ad)
- Add enable status to the CSV export (e.g. if you've disabled an asset in the ad platform)
- Optimisation to not re-run moment detections on assets that have been QA'd and approved
- Ability to run moment detections on any arbitrary set of assets, improving speed and reducing costs
- Automatically add detections to linked assets to improve speed and reduce costs
Fixes
- Fixed issue where date picker wasn't running the selection as a filter
- Fixed issue where multiple organisations sharing a channel weren't all getting data
October 24
Features
- Added the ability to import Instagram Stories into the platform
- Improved quality of videos from Google Ads
- Switch to Gemini 002 model, improved speed and accuracy
- Brand Check Dashboards now include data from organic assets
- Improve dashboards to gracefully handle missing data
- Added Asset Labels to the export so you can group assets in any way you like
- Ability to detect moments on content from Organic Data Sources
- Public Dashboards to view your Brand and Core Message performance at a glance
- Added the ability to import Instagram Posts into the platform
- Added the ability to import TikTok content into the platform
Fixes
- Double moment detection processing speed
- Show Reach, not effective plays
- Fixed display issue where export dropdown was below the assets table